Innocent were founded in 1992 after selling at a music festical. They put up a big sign asking people if they thought they should give up their jobs to make smoothies, and put a bin saying 'Yes' and a bin saying 'No" in front of the stall. Then they got people to vote with their empties. At the end of the weekend, the 'Yes' bin was full, so they resigned from our jobs the next day and got cracking.
Since then they've started making veg pots, juices and kids' drinks, in their quest to make natural, delicious, healthy foods that help people live well and die old.
I admire them for taking a leap of faith and never comprimsing their beliefs. They once said that ''If you are 70% sure about something, go for it because you will never get anywhere if you wait until you are a 100% sure''.
Innocent has a 75% share of the £169m UK smoothie market and the company sells over two million smoothies per week. Innocent is 58% owned by The Coca-Cola Company.
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